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Ralph Lauren

Concept Design Assistant
Key Outcomes

  • Conceptualised and pitched the concept of traceable QR code labels to the board of directors, which was later fully realised across the Polo line.

  • Increased the % of influencers from underrepresented backgrounds, from 7% to 35%, with a focus on identifying KOLs in Europe and Asia.

  • Initiated and executed the strategic partnership between a New York based food-bank I volunteered with on weekends, and Ralph Lauren Gives Back - the company’s philanthropy division. 


Skillsets

  • Concept Design
  • Community Activation 
  • Branding/Marketing

Programmes

  • Adobe Suite | Premiere Pro, Photoshop, InDesign, After Effects, Pro Rush 
  • Microsoft Office | Excel, Word, Powerpoint, Outlook
  • Databases | Ralph Lauren Library, WGSN, Vogue Archives

QR Code Tracking System for the Polo brand Earth Polo Campaign 2019


Diverse Polo Brand Ambassadors and KOLs Ralph Lauren Gives Back - New York Charity Collaboration






Ralph Lauren Website ︎︎︎

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